The Australian Defence Force aims to drive recruitment to the Navy in a new campaign by Havas Worldwide.
Havas Worldwide has unveiled its first dedicated brand campaign for the Navy. It is part of a wide-ranging new recruitment drive, showcasing the broad career opportunities available.
The spot aims to demonstrate how people’s skills and interested can be turned into something more and the endless possibilities the Navy offers. It is targeted at young men and women.
Havas Worldwide creative directors Seamus Higgins and Stuart Turner said: "For many, the Navy is the great unknown and our creative challenge was to unlock the true essence of what it is like to be in the Navy.”
The campaign will roll out nationally across multiple channels including TV, cinema, out-of-home, digital, print and radio.
Director military recruitment group captain Kaarin Kooij said: “People are at the heart of the Navy. The Service has a strong focus on progressing talent through the ranks by identifying and developing potential in them. The Navy becomes the best it can be when we attract people from diverse backgrounds, reflective of the Australian culture.”
Credits
Client: Australian Defence Force
Creative Agency: Havas Worldwide Australia
Managing Director: Dan Smith
Client Business Director: Alex Ball
Senior Account Manager: Brad Luo
Planning Director: Eryl Thomas
Senior Strategic Planner: Peter Pippen
Executive Creative Directors: Stuart Turner & Seamus Higgins
Art Director: Mick Healy
Copywriter: Ray Ali
Senior Broadcast Producer: Roslyn Payne
Digital Producer: Olivier Boulbain
Head of Design: Darren Cole
Designer: Nic Adamovich, Michael Macgregor, Dylan Reid
Print Producer: Emily Fitzpatrick
TV:
Production: Goodoil
Director: Joel Kefali
Executive Producer: Julie Bishop
Producer: Andrew McLean
DOP: Ryley Brown
Post Production: Alt VFX
Editing: The Editors, Bernhard Gary
Music company: Song Zu
Composer: Ben Lam
Stills Photography:
Photographer: Chris Ireland (Pool Collective)
Retouching: Damian Kozma (Manifold)
