Golden Circle are taking a trip down memory lane to introduce its "50% less sugar" range.
The "Sunshine Grown" campaign, by independent creative agency Mr Mumbles and strategic consultancy Mext, is designed to tap into nostalgia, hinging on the idea that many mothers grew up with Golden Circle themselves.
Mr Mumbles creative partner Laurie Ingram said: “‘Sunshine Grown’ is all about rediscovering Golden Circle and this simple emotive spot aims to rekindle emotional cues for viewers who have grown up and evolved with the brand.”
The campaign will run nationally across broadcast, OOH, PoS and digital channels and includes both a 30 second ad and 15 second TV spot.
Credits:
Client: Golden Circle Heinz
Marketing Manager: Jamie Chater
Strategic Agency: Mext
Planning Director: Stefan Grafe
Creative Agency: Mr Mumbles
Creative Partners: Laurie Ingram & Andrew Town
Agency Producer: Amanda Collins
Production Company: Exit Films
Director: Paola Morabito
Producer: Peter Knowles
Music: Gaga
Photographer: Adrian Cook
Media Agency: OMD
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