Created by Bastion Banjo, the campaign features the 2018 Million Dollar Chase champion dog Mystic Riot.
Greyhound Racing NSW (GRNSW) has launched its new campaign to promote the second year of the TAB Million Dollar Chase (MDC), the world’s richest Greyhound race with a $1 Million Dollar purse.
Ticketing proceeds from the event will go to Greyhounds As Pets (GAP), the not-for-profit initiative from GRNSW.
The campaign, titled ‘Poetry in Motion’ has been created by Bastion Banjo and features the 2018 MDC champion dog, Mystic Riot.
“We’ve been working closely with Greyhound Racing NSW to develop a campaign that not only drives awareness to the world’s richest greyhound race but celebrates and continues to educate people about what magnificent athletes and animals greyhounds are in every way," Banjo managing partner Andrew Varasdi says.
The creative showcases the grace, elegance, athleticism and the power of Greyhounds moving in super slow motion to the beat of dramatic classical music.
Poetic words and a beautiful double exposure treatment combine to celebrate Greyhounds for the extraordinary athletes that they are.
In an historic announcement, The Million Dollar Chase will be broadcast live on free-to-air television, marking the first time in Australian television history that a dedicated greyhound racing broadcast, will be shown live, nationally, with the event airing on 9 Gem.
“This is a tremendous and very significant event for greyhound racing, which will showcase our sport to a much wider audience," Greyhound Racing NSW CEO Tony Mestrov says.
"This historic telecast will mean that our race - the world’s richest greyhound race - can now be seen in the living rooms of all Australians.
"I’m delighted that this event, through ticketing proceeds and donations, will support our GAP program, which is a key plank in the industry’s commitment to rehoming retired racing dogs.”
The Grand Final of the event - which this year has a new naming rights’ sponsor with Tabcorp on board - will be held at Wentworth Park on Friday October 18, and see the winner collect $1 million in prize money.
Leading up to the Million Dollar Chase on October 18 the campaign will be brought to life across digital, print and TV through The Daily Telegraph, Channel 9 and Sky Racing, with the Grand Final being broadcast live on 9GEM.
Credits
Greyhound Racing NSW
Tony Mestrov (Chief Executive Officer)
Nick Babos (General Manager, Commercial & Marketing)
Brad Adam (Head of Media)
Alex Thomas (Head of Marketing)
Liam Tapper (Manager – Marketing and Digital)
Russell Feilen (Director – Another Great Idea Co.)
Banjo Advertising
Ben O’Brien – Creative Director
David Jones-Hawke –Art Director
Andrew Varasdi – Managing Partner
Andrew Griffiths – Business Director
Scott Ferrier – Account Executive
George Sada – Head of Broadcast
Angelita Gandakusuma – Production Manager
Inyoung Hu – Design Director
Tim Casey – Retoucher
Production
Director - Simon Harsent @ Pool Collective
Photography - Simon Harsent @ Pool Collective
Producer - Belinda Dean
DOP - Matt Stewart
Editor - Michael Hoolihan
Flame Artist - Tim Hannah
Thump Media
Chris Franke – Director
