With the Cricket World Cup fast approaching this ad shows the mix of cultures that share a love for cricket.
The ICC Cricket World Cup unites nations and that's exactly what this ad by CHE Proximity shows us. With scenes from all over the world, the ad is vibrant and culturally spectacular. It illustrates that a love for cricket is shared globally.
The campaign celebrates the return of the World Cup to Australia and New Zealand after 23 years and features some of cricket's best known stars, including Mitchell Johnson.
Credits
Agency: CHE Proximity Melbourne
Executive Creative Director: Leon Wilson
Copywriter: Sam Harris
Art Director: Tom Wenborn
Agency Producer: Sandi Gracin & Liesel Haug
Production Company: The Sweet Shop
Director: Ben Quinn
Producer: Allison Lockwood
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
CEO: Paul Prince
DOP: Shelley Farthing Dawe
Art Director: Patrick Bennet - Melbourne, Peter Marshall - Auckland, Kumar Rajendra - India
Editor & Company: Graeme Pereira - The Butchery
Post Production & City: The Refinery, Melbourne
Music: Bob Beats (Remixed)
Music Production Company: Level Two Music
