As if on a dare, Coca-Cola is reaching out to get the fizzy drink lovers to spread smiles.
Coke's latest TV commerical, via FCB New Zealand, shows strangers acting on spontaneous good deeds to make others smile.
"Our new campaign launches our vision to inspire Kiwis to make people happy by doing something in their everyday lives to bring a smile to others' faces. We want to encourage everyone to find something unique they can do themselves, however big or small it might be," said Heidi Somerville, Coca-Cola marketing manager.
To socialise the happyness, hashtaggers can get involved with #makinghappynz.
The campaign is running across out-of-home, social and digital.
Credits
Client: Coca-Cola
Agency: FCB New Zealand
