Forever 21 has unveiled the Thread Screen: a machine that takes your Instagram uploads and turns them into something tactile.
To bring the campaign to life, US agency Breakfast created a custom-built machine that uses 6400 mechanical spools of thread to display Instagram images hashtagged with #F21ThreadScreen.
Each spool features rainbow ribbons that spin to change to 36 different colours to be a "pixel" in the image. The agency claims the machine has eight times as many parts as the average automobile.
A custom youtube channel live streams the machine to the globe in real time so that consumers can see their faces turn to thread.
