It's not uncommon for brands to give away products related to sponsorships. Carlton Draught has never cheapened it's partnership with AFL by giving away footy stuff to sell more beer.. until now.
Consumers have the chance to win footy speakers, dart boards and even a footy table which is like foosball but with proper AFL by purchasing the beverage.
The TVC will be supported by social media and POS.
The watch the spot, click here.
Executive Creative Director: Ant Keogh
Copywriter: Richard Williams
Art Director: Anthony Phillips
Agency Producer: Jo Alach/Pip Heming
Production Company: Hub Plus
