The New Zealand Fire Service has launched a campaign to stop New Zealanders from cooking while intoxicated.

Created by M&C Saatchi New Zealand, the "Don't Drink & Fry" campaign captures real New Zealanders at the end of a big night who have wisely chosen to eat before heading home, who were asked the question, "What advice would you give to people in your state who are considering going home for a fry-up?"

The four TVCs are being broadcast nationwide in NZ and shared on YouTube. Posters with real quotes from the interviewees are also being installed around the country to support the campaign.

A word from the wise - Dan, Aidan & Jane

A word from the wise - Leighton & Grayson

A word from the wise - Hamish, Anna & Tina

A word from the wise - Grayson & Christopher