Exploring the changing nature of Australian homeowners.
Dennis Family Homes has launched a new brand platform 'Whatever Home Means to You’ developed with long-term agency partner, Fenton Stephens.
Spearheaded by a suite of TVCs, the work explores the changing nature of Australian homeowners and how their needs and wants are changing too.
“From our inception, founder Bert Dennis focused his energies on putting home ownership in the hands of as many families as possible," Dennis Family Homes head of marketing Michael Fisher said.
“We put a lot of sweat and tears into a deep understanding of the way today’s families live. The campaign captures and highlights what we know so well, that ‘home’ means something different to everyone and we wanted to celebrate this."
Fenton Stephens CCO Alex Fenton said in turbulent times, the word ‘home’ takes on extra depth and meaning.
"It’s more than just a roof over our heads. It’s our sanctuary, our workplace and an expression of who we are," he said.
“It’s a resonant idea. And one we hope will keep resonating for years to come.”
The launch commercials were directed by Prad Sen at Truce Films, with stills by Tom Franks.
Credits:
Client: Dennis Family Homes
Head of Marketing: Michael Fisher
Creative Agency: Fenton Stephens
Chief Creative Officer: Alex Fenton
Copywriter: Lou Egan
Art Directors: Zoe Yeoman and Damien Sloan
Account Director: Tim Bench
Senior Account Manager: Kate Bohan
Producer: Lisa Ramsey
Film Production: Truce
Director: Prad Sen
Music: Rumble
Sound Engineering: Production Alley
Photography Production: Tom Franks at Flint
