‘Something for everyone’ – Comedian David Hughes boasts P&O Cruises on board activities.
Hughes appears in a surprising twist at the end of P&O’s new television commercial which features cruise holiday-goers sampling the ship’s features.
The commercial gives viewers a glimpse of Pacific Explorer’s Neopolitan pizzeria 400 Gradi, P&OEdge Adventure Park, stand-out burlesque show Love Riot and wild waterslides.
P&O Cruises VP of sales and marketing Ryan Taibel says the new marketing campaign showed Pacific Explorer’s wide range of onboard activities in a fun and fresh way.
“Pacific Explorer is the latest ship in the P&O fleet and the only ship to be homeported in Sydney all year round. We know Australians are interested in booking a cruise holiday on the latest product so we decided to build on that interest with a fun and engaging campaign,” Taibel says.
“We wanted to show our audience a sample of Pacific Explorer’s 60 onboard activities to show that the ship really does have something for everyone.
“Dave Hughes is a class act who also loves cruise holidays and makes for a humorous finishing touch to the commercial. We’re sure he’ll get people talking."
The campaign will run across TV, cinema and digital channels.
