The chicken war is on. Red Rooster gives up promos for real-life, tender loving chicken moments.
Red Rooster is giving promos and tactical marketing a break with a brand campaign that wants to look at real food and real life.
The TLC -Tender Loving Chicken - campaign is the first brand-led effort from Red Rooster for a while and it says the sentiment is core to everything the company does.
The ad launches at the same time as KFC is launching a transparency drive to debunk the myths behnd its food. The chicken wars are on.
Anna Jones, national marketing manager of Red Rooster, said: “Red Rooster has been an iconic Australian brand serving roast chicken to Australian families since 1972, but the world around us has changed. Competition has proliferated and strengthened, attitudes to food have changed and customers are savvier than ever. This campaign is the first from a brand that is changing tack."
The work was created by strategic agency Brand Council and the campaign will run across TV, radio, outdoor, cinema and digital.
Credits
Red Rooster
Agency, Brand Council
Partner, Reg Bryson
Partner, Trudi Cassin
Senior Copywriter, Julie Faktor
Senior Art Director, Benjamin Gay
Producer, Amanda Collins
Production Company, Finch
Director, Nic Finlayson
Producer, Roy De Giorgio
