Canadian Club is making light of terrible sweaters, with a national celebration of the woolly woefulness.
Whip out your winter woollies because Canadian Club Bad Sweater Day is back and it's uglier than ever.
To be a part of Bad Sweater Day, wear your ugliest “so bad it’s good” sweater on Friday 24 June.
The daggier, the better, we're told.
Canadian Club marketing manager Tiffany Madsen says: "Canada, USA and even the UK celebrate bad sweaters in the winter months, but in Australia, by the time it rolls around to the frosty season they stay buried under the bed in their winter woollies. We didn’t want Aussies to miss out on the ugly fun."
Canadian Club is again partnering up with KIIS FM’s Kyle and Jackie O to celebrate the big day.
