Cadbury has committed to delivering joy each week in the lead up to Christmas.
Cadbury has officially kicked off its Christmas Campaign with the launch of a new TV commercial.
It plans to bring the campaign to life with a multi-platform approach across experiential activations.
Cadbury will deliver joy each weekwith giant Cadbury-branded delivery trucks, planned to travel to each event and location across Australia, from First Fleet Park to Newcastle.
At the heart of each experience will lie a PR, content and social-led approach to announce and amplify each event; spreading joy to millions of Australian’s ahead of Christmas.
Director marketing of Chocolate ANZ, Kjetil Undhjem says: “We are delighted for the first time ever to be supporting the Cadbury masterbrand with this unique multi-platform approach at Christmas. Cadbury is a brand that has a long history of bringing joy to Australian families’ lives and we’re proud to continue this at Christmas with our Cadbury Joy Deliveries, helping us achieve our ambition of making Cadbury synonymous with Christmas.”
