A flyover of a snowboarder leaping off a mountain ledge introduces the ad, which goes on to feature Minions tumbling down the piste in a zorb, inflatable-borne Xboxes, along with all-manner of other tumbling tech and toys.
UK retailer Argos is ramping up the action and energy in its daredevil Christmas ad campaign.
Managing to combine a cascade of gift ideas with high-octane stunts performed by 50 professional snowboarders as they shoot down a slope in Chile, the ad pulls out all the stops.
A flyover of Canadian professional snowboarder Justin Lamoureaux leaping off a mountain ledge with a red flare introduces the ad, which goes on to feature Minions tumbling down the piste in a zorb, inflatable-borne Xboxes and flat screen TVs, along with all-manner of other tumbling tech and toys.
Darth Vader even makes an appearance on the slopes, to round things out.
The ad ends with the hashtag #JustCantWait, which is how we imagine most people might feel if their Christmas was half as exciting as this ad spot. What do you think? Leave your thoughts below ...
Creative: CHI & Partners
