Grab your glitter; APN Outdoor is driving a rainbow bus into Mardi Gras.
APN Outdoor has this week launched a promotion encouraging the Sydney media market to, quite literally, get on board with the Mardi Gras this Saturday night in Sydney.
Using its recently announced Australian Olympic Team Partnership for inspiration, the outdoor company is looking for guests on their rainbow bus to celebrate the iconic Sydney event.
APN Outdoor’s #RoadToRio maxibus will be completely wrapped in rainbow attire as it hosts guests, including media clients and agency representatives. Those lucky enough to make the bus are encouraged to dress in their best 'sporting' white, with feathers and glitter optional (but necessary for Mardi Gras).
The four best dressed will get the chance to jump aboard the Australian Olympic Committee’s float.
The promotion came alive through collaboration with the Australian Olympics Committee (AOC), embracing Rio’s Carnival spirit here in Sydney. The #RoadToRio bus will showcase the nature of APN’s transit formats, and celebrate the glamour and high energy of Mardi Gras.
APN Outdoor general manager, Janine Wood, says: “We are proud and excited to support an event which strengthens our relationship with the AOC and promotes the iconic Sydney celebration of Mardi Gras. As well as this we are always keen to get amongst the spirit of Mardi Gras and what better way to do so than being driven around in a giant rainbow flag.”
APN announced its position as official team partner with the AOC earlier this year. The partnership sees the outdoor media provider bring “the Australian Olympic spirit to the streets” through various campaigns, stunts and activations.
