The campaign will be rolled out across TV, social, online, out of home, point of sale, and print.
Stratosphere Advertising Agency together with Daily Dog, have launched their latest campaign featuring popular reality personality and dog-lover Angie Kent, from Gogglebox, The Bachelorette and Dancing with the Stars.
Daily Dog is a beef-based vitamin chew for dogs, which assists them with their daily well-being and overall health needs including anxiety, mobility, old-age and digestion.
Australians love their dogs and the beloved canine is an integral part of the family nucleus, creating a growing demand for products and services that give our treasured pets an elevated level of care.
Angie Kent’s love for dogs is well known to Australian audiences and her authentic, easy-going nature was ideal for Daily Dog’s most recent advertising campaign, helping capture the pure love a dog owner has for their furry friend.
“Angie was the perfect fit for Daily Dog because her passion for dog health and wellbeing is so well known," Stratosphere Advertising Agency creative director Emily Brocklesby says.
"We let her ad-lib on shoot day and she’s added her delightful personality to the commercial. It was a risk, but we think it paid off.”
DPP Pharmaceuticals Director Danielle Di Pilla says the brand teamed up with Chemist Warehouse for the product launch with the campaign on display at the pharmacy's 500-store network.
“Our team of pet nutritionists has created beef-based vitamin chews that dogs love, with formulations specific to their needs," Di Pilla says.
"We also thank the team at Stratosphere for creating a campaign that will introduce Daily Dog to a nation of dog lovers looking to give their pets the daily nutrition they deserve.”
The campaign will be rolled out across TV, social, online, out of home, point of sale, and print.
