Online giant Amazon unveils a festive campaign to rival the likes of John Lewis.
Amazon has brought back its singing boxes from last year with a new Christmas ad by Lucky Generals.
Singing The Jacksons' 1981 song 'Can You Feel It', the boxes come to life once again bringing joy to anyone it crosses paths with, including children, dogs, office staff and even Amazon warehouse workers and delivery drivers.
The ad begins with a little girl decorating a gingerbread house who is able to see the magic of the Amazon box come to life. It ends with her tucked up in bed watching a snow globe.
The 90-second spot, by Lucky Generals features the cover of The Jacksons’ song ‘Can You Feel It.'
