Featuring real life baristas.
Plant-based milk manufactuer MILKLAB and independent creative agency 72andSunny launched a new brand platform - Made with. Made for. Baristas.
Produced in-house by 72andSunny, the campaign highlights the simple truth that MILKLAB products were developed in collaboration with baristas.
The digital and social-led campaign will run across TikTok, Instagram, YouTube, BVOD and OOH, showcases the personality of real baristas doing the thing they love - making the perfect coffee.
Luke Martin, ECD at 72andSunny, said: "To stand out in a cluttered category, as well as engaging a nation of coffee lovers is tough.
"We assembled an all star internal production team and worked in close collaboration with the MILKLAB team to create something that truly captures the essence and roots of the MILKLAB brand in barista culture."
Natalie Latimore, marketing manager at MILKLAB, said: “72andSunny have delivered an authentic, distinctive campaign that connects with consumers and baristas alike through sharing our brand truth while celebrating the baristas who have been integral to the development of the MILKLAB brand.
"It was super important that we featured real life baristas over paid actors to showcase those unique and colourful personalities that make up the local Aussie barista scene and make that daily MILKLAB coffee moment special for our consumers."
Credits:
Client: Noumi Limited
Creative: 72andSunny
Media and Digital: UM/Reprise
