Creative agency 10 feet tall reveals it first work for Honda's Marine business.
Honda Marine has appointed creative agency 10 feet tall for its latest campaign ‘The Best Behind You’.
The new campaign is about letting boating enthusiasts know they’re getting more than an engine, they’re getting the Honda technology and innovation.
“Our audience are seekers of adventure and discovery on the water. We wanted to raise the profile of our brand by emotionally engaging with them so they could see how everything we’ve done as Honda has found its way into our outboards to provide an unmatched boating experience," Honda power equipment and marine marketing manager Susan Barca says.
The campaign’s central film showcases the many aspects of performance, reliability and engineering that come from Honda’s background in Formula 1, advanced robotics and vehicles and its influence on Honda’s marine engine design.
“Boating is about enjoying the water and freedom it gives you, with Honda Marine on the back of your boat, you can focus on enjoying the action, knowing you’re backed by the best," 10 feet tall MD and partner Joseph Meseha says.
