Zoosh salad dressing is channelling Zoolander's 'blue steel' in the launch of its latest campaign. The ad introduces the concept of the 'Yummy Face,' with the voice over claiming “when you make the yummy face, it beautifies you.”
Created by Droga5, the campaign will appear on TV, digital and print.
Modelez International senior brand manager Jess Romeo said “Zoosh, like our audience, doesn't take itself too seriously. The 'Yummy Face' idea in the new TVC was designed to show how delicious the Zoosh range of products is.”
Mondelez International is working with Liquid Ideas and Carat on the campaign.
