The Age has launched a promotional offer called 'Your Next Shot Is On Us' to support its Coffee Army Handbook which features Melbourne's top 100 coffee spots.
Created by ST&P, the campaign provides readers with a “buy one coffee and get one free” offer valid at a selection of the cafes featured in the Handbook. The vouchers will be available in this weekend's The Saturday Age and The Sunday Age, and are able to be used multiple times until 15 April 2012.
It is running across print, online and will see supporting point-of-sale collateral.