The Association of Financial Advisers has launched a branded-content push - a television show aimed at emphasising the benefits of proper financial advice.
Created by branded-content specialist evoTV, the "Your Best Interests" pilot features former Today Tonight host Naomi Robson.
The pilot was launched this week at the AFA National Conference on the Gold Coast. evoTV is in negotiation with networks on potential placement for the show in 2012.
