Sensis has launched an interactive game for Yellow Pages entitled "Yellovator".
Created by Clemenger Proximity, the game requires players to solve an everyday problem by dropping a mobile phone with the solution to a character at the bottom of a building. As the levels progress, the game is made more challenging by several obstacles in the scene that the phone must bounce off in order to reach its target.
The game is playable using a mouse or smartphone technology, via the Yellovator microsite, rich media banners, as well as selected outdoor sites in Melbourne and Sydney for the next two weeks.