Strike Bowling has perhaps given new meaning to the idea of being social media-dependent, with the launch of an experiential, out-of-home stunt aiming to promote its newest Melbourne CBD location.
Created by Loud&Clear Creative, the stunt saw Strike Bowling's social media manager lifted 40 feet into the air by helium balloons in the middle of Melbourne Central shopping centre. The amount of helium in the balloons was matched to the number of likes, tweets, Facebook and Instagram shares that the stunt created.
