Kleenex Cottonelle is set to launch a campaign this Sunday with the tagline "When Nature Calls".
Created by JWT Sydney, the campaign attempts to show the emotional connection between the iconinc Kleenex puppy and a baby orangutan in its home in Borneo to promote the brand's Forest Stewardship Council (FSC) certification and support from the WWF.
The television campaign will be supported by online, outdoor, point-of-sale and social media.
