Ikea has launched an experiential campaign which invites consumers to spin the "Wheel of Flatpack" for the chance to win a prize.
Devised by One Green Bean, the branded Ikea Streettribes truck, complete with an Ikea room set, will act as a moving 3D billboard driving a specific route through each city for a five-day activation period.
Ikea's Twitter and Facebook followers will be the first to receive updates on the truck's location.
