Procter & Gamble has announced its sponsporship of three Australian swimming champions as part of its campaign for the 2012 London Olympics. Eamon Sullivan, Emily Seebohm, and Sophie Edington are the sponsored athletes, and took part with their mothers in the official promotional photo shoot.
Created by US agency Wieden + Kennedy, the campaign aims to celebrate Australian mothers and their efforts in nurturing and raising aspiring Olympians.
Oral-B, Gilette, and Pantene are the main P&G brands to be promoted by the athletes. The campaign launched on 31 January.
