NeuRA, formerly Neuroscience Research Australia, has launched a campaign to help raise funding for its research into diseases such as Parkinson's, Alzheimer's and dementia.
Created pro-bono by SMART's Sydney, Melbourne and Auckland offices, the campaign makes the point that despite some behaviours suggesting otherwise, we all have a brain and NeuRA's research is vital to its health.
The integrated campaign is running across television, radio, print and digital.
