Destination New South Wales has today rolled out a transparent cover-wrap over The Daily Telegraph to celebrate the launch of its Vivid Sydney Festival.
Created by WiteKite, the cover-wrap uses neon ink and also features inside the paper. Michael Miller, managing director of Nationwide News described the campaign as "something truly innovative" and "a bold, colourful wrap...that goes to the heart of The Daily Telegraph's ongoing journey to celebrate, champion, and connect with the very best of Sydney and its festivals".
