To follow on from Burger King's motel campaign which stirred curiosity and concern to all around, the fast food chain brings out its next installment: Value Campaign.
The video features a series of ads by Colenso BBDO, promoting Burger King New Zealand Meal Deals, Change Range, and Stunner Meal Deals all for a bargain price of $1.
James Woodbridge, general manager of marketing at Burger King New Zealand said: “In what is a highly competitive market we needed a way to stand out from the crowd creatively and to ensure that we demonstrate great value for money, rather than just ‘cheap food’. This new platform moves away from the category norm and uses comedy and charm to help support the value line of our menu activity."
Credits
Client: Burger King NZ
Burger King Marketing: James Woodbridge, Rachel Morriss Jarvis
Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Creative Team: Simon Vicars, Brett Colliver
Group Business Director: Victoria Graves
Senior Account Manager: Anna Holloway
Media Agency:Y&R Media
