New Zealand organisation Women's Refuge has launched a Valentine's Day campaign to raise awareness about domestic violence.
Created by Saatchi & Saatchi New Zealand, the campaign focuses on the darker meaning of the day for many women, and draws attention to the growing numbers of women and children living with domestic violence.
The campaign will see these subversie Valentine's Day cards placed in retailers around Auckland and Wellington, with consumers urged to text a specific code to make a $5 donation.
The campaign will also run online and across radio.
