eHarmony is set to launch a Facebook campaign that will encourage Australians to enjoy traditional romance this Valentine's Day. It will give Facebook users the opportunity to compose a digital love letter that will then be converted into a genuine, handwritten love letter; and delivered to their recipient of choice.
Created by One Green Bean, the campaign aims to "bring back true romance". eHarmony has enlisted the help of calligraphers nation wide to ensure the campaign is carried out effectively and efficiently.
It will run from 3 - 8 February or until the allocation of letters has reached capacity.