Jungleboys has created a social media donation drive to raise money for Save the Children, called "Two Degrees For Africa".
Jungleboys' owner Jason Burrows, who created the campaign pro-bono, said: "I have personally seen media reports of the worst drought to hit Africa in 60 years but was immune to the typical media footage which shows malnourished children in hospital being attended to by care workers. But this was different. It was horrific footage of kids being left to die, and we had to do something."
The viral campaign uses a pyramid-scheme structure where donors recruit their friends via Facebook and email.
