The Skeleton Project

2 May 2011
 

Advertiser: WorkSafe Victoria

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WorkSafe Victoria is rolling out a campaign aimed at raising awareness of preventable musculoskeletal injuries.

Created by Keep Left, "The Skeleton Project" web series gives three CEOs the opportunity to go 'undercover' in their business to better understand safety from the perspectives of their workers.

The webisodes and microsite developed by Keep Left are part of a wider campaign which includes television and online advertising.

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