Carlton Draught has enlisted comedian Tim "Rosso" Ross for a series of "pub tours" which will see him don a fat suit and spend the evening behind the bar.
Created by Clemenger BBDO Melbourne, "The Publican" campaign will see Rosso take centre-stage at featured pubs for one night to run things his way.
The tour kicks off on Sunday October 23 at the Woollahra Hotel from 4pm.