Panasonic has kicked off an online campaign to promote its new Blu-Ray disc recorder which will see 26-year-old Rommy Gulla "pranked" every day for 28 days.
Created by The Campaign Palace, "The Persecution of Rommy Gulla" was designed to launch the 1 terabyte Panasonic BWT800 3D Blu-Ray Disc Recorder, which is capable of recording 28 days worth of high-definition content.
The campaign will run on the Panasonic YouTube channel, Facebook, tech websites and will be supported by in-store, online promotions and PR activity.
