Skin care brand Nivea has rolled out an online campaign called 'The Perfect Place To Kiss' in order to promote its lip care range.
Created by Orchard, the campaign aims to build anticipation to International Kissing Day on 6 July, and asks consumers to pin their 'perfect place to kiss on a world map'. It is powered by Google, and gives users the chance to win a trip to New York at the end of the year.
