Mini Paceman has launched a funky concept store on Melbourne's Chapel Street. The automotive brand partnered with fashion brand Incu to launch the store and custom magazine, The Pace.
Kai Bruesewitz, general manager of Mini “Vizeum and Ogilvy gave us the inspiration to take that concept one step further by coming up with two great ideas to complement the store – a partnership with the amazing and diverse fashion brand, Incu, and an exciting new magazine that’s all our own,”
