Healthcare group Bupa has launched a campaign merging HBA, MBF and Mutual Community into the Bupa brand.
Created by Clemenger BBDO Melbourne, the "The Moment" follows six 'siblings' who reunite after a long time apart, only to be revealed at the end of the ad that the protagonists are actually meeting 'healthier' versions of themselves.
The campaign launched last night across television, print and online.
