The Country Fire Service of South Australia has launched a new bushfire awareness campaign in the lead-up to summer.
Created by WDM Advertising, the first spot "The Intruder" is set in the style of a horror movie, depicting a bushfire as a living, breathing character that invades your home. The other five television spots feature real CFS volunteers and staff warning the public of the characteristics of bushfires.
The campaign is running across television, cinema, online, outdoor, print and direct mail.
