Andrew Smith from Orange County in California won the role of NSW Chief Funster in last year's 'Best Jobs in the World' competition, designed to prove the state is the most fun place in the world.
He's now halfway through his six-month journey and Soap Creative has launched a campaign, its first for the tourism body, to showcase Smith's more than 480,000 "moments of fun" out of a planned 802,000 – one for every square kilometre of the state.
'The Funster Experiment' showcases these moments through a range of video and social content running through Destination NSW's social channels and online hub. The goal is to target Australian and international youth to highlight the work, study and play opportunities available via Working Holiday Visas in NSW.
The Chief Funster’s experiment has taken him from a boat on Sydney Harbour for the New Year’s Eve fireworks and creating a country film clip at Tamworth Country Music Festival, to filming a water balloon fight at the annual Parkes Elvis Festival and taking a selfie with skating legend Tony Hawk at BOWL-A-RAMA on Bondi Beach.
Destination NSW chief executive Sandra Chipchase said: "People from across the globe have engaged with the NSW Chief Funster via social media, and as a result of seeing how much fun Andrew’s been having in Sydney and NSW so far, have shared their plans to follow in his footsteps."
Soap Creative managing director Ross Raeburn said: "We really wanted to maximise the social media opportunity of Destination NSW’s Chief Funster concept, to reach youth around the globe. Our idea of leveraging his role to prove NSW is the most fun place on in the world has enabled Destination NSW to produce a wealth of engaging and sharable content, which showcases all the fun the State has to offer."
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