Igloo worked with VicHealth and the Australian Drug Foundation to launch digital campaign elements to support the new Secondary Supply of Alcohol legislation, which makes it illegal to supply alcohol to minors in a private residence, without the consent of their parent or guardian.
The website contains information and resources to help parents and young people understand the legislation, and social media components to encourage discussion of alcohol-related issues in the Victorian community.
The campaign is supported by print and online media buy, as well as education programmes in key community areas. Igloo was selected following a competitive tender for the work in August.
