Regional TV Marketing has launched a campaign spruiking the effectiveness of regional free-to-air as an advertising medium.
Created in-house by RTM, the "Talking Regional" video features marketers from Unilever, Coca-Cola, Optus and Suncorp giving insights into how regional TV delivers effectiveness and engagement.
RTM is also running a "Regional Mystery Tour" promotion to give 15 media buyers the chance to see a slice of regional Australia.
