Panadol has launched a Christmas promotion centred on the idea of "Taking the Headache Out of Christmas".
Created by Onepartners, the consumer giveaway features a $100,000 prize draw that plays to different Christmas "pain points", with people invited to select the 'headache' that relates to them the most for one of 100 chances to win.
The national promotion is running across radio and social media via the Panadol Australia Facebook page.
