Purina has launched a campaign promoting its 'Supercoat' range of premium pet food, featuring Dr Harry Cooper.
Created by Ogilvy and Mather Sydney, the campaign aims to remind Australians that their pet's need nutrition tailored to their age, and promotes 'Supercoat' as a premium choice.
The campaign debuted with two television spots on 19 February; and will extent into print and digital with supporting in store promotions. It will run throughout 2012.
View the 'Puppies' spot.
