Australian Pork has launched the latest television spot in its long-running "Get some Pork on your fork" campaign.
The spot stays true to the campaign's primary message and markets Australian pork as a lean, high-protein dinner option suitable for all Australian families.
Australian Pork's Liam Silk said: “The campaign has successfully increased Australian Pork’s share of fresh meat and we anticipate that Sunday Lunch will continue building upon this success”.
The television spot will run across television and radio in major cities throughout Australia; and is set to launch 11 February.