The Victorian Government is set to launch a hard-hitting bushfire awareness campaign in the lead-up to fire season.
Created by BADJAR Ogilvy, the ads portray a family trapped in a burning house to highlight the need for Victorians to be prepared for fire season.
The campaign launches Thursday December 1, with the television spots to run during 6pm news bulletins until the end of February with the option to extend the campaign in the event of a late fire season.
