Jacobs Creek has kicked off a global marketing campaign mid last month that involved personal stories from everyday and well-known Australians.
The True Character Series aims to engage the online community with people sharing personal stories about their lives.
Jacob's Creek marketing director, Jo Adamo said “Showing your true character is something that relates to everyday life, not just epic moments. Just as the Jacob’s Creek team have always stayed true to heritage and passion for making quality wines, we want to celebrate the lives of other people who also stay true.”
Executive Creative Director: Brad Elridge
Creative Director: Phil Gillman
