Wouldn't you rather learn how to make sushi rolls in your lunch break instead of eating at your desk? ING Direct has kicked off a camapaign to get Sydney and Melbourne workers out of the office.
The activation promotes free organised events that people can attend in their lunch break such as song writing with Josh Pyke and magic shows from Dynamo.
Mat Baxter, CEO of UM Australia said "This activation program is designed to bring ING DIRECT's Spend Your Life Well positioning to life by encouraging Australians to get up from behind their desks at lunchtime and spend the time better by doing something personally rewarding or interesting.”
Branded content agency: Ensemble
