Lynx has launched a digital campaign to promote its new range of Anarchy body sprays designed for both men and women.
The campaign will see a 'Spark' occour "when a guy and a girl in close proximity both hit the spark button at the Lynx Anarchy website on their mobile at the same time". The campaign also gives users the chance to win prizes, including a private gig by Australian rapper '360'.
The campaign will also be supported by the Lynx Facebook page and sampling activities.
